The nature of the Recruitment Industry warrants a competitive market. We are therefore becoming increasingly aware of the importance of an effective SEO strategy. This seems to be crucial in order to outperform competitors, and encourage higher website impressions.
Most companies, including our site: technicalresources.co.uk employ organic Search Engine Optimisation, which encourages (free) traffic to the website. Equally, we make use Pay-per-Click (PPC), which works as a means of placing keyword related adverts on search engines like Google, via Google Adwords and some other search engine specific platforms.
In order to maximise search engine exposure, Recruitment brands have to harness these methods in order to target specific searches in conjunction with specific keywords in each industry. This is an important method for attracting unique candidates, encouraging potential and impressing prospective clients.
Niche keywords are key –
Using industry specific keywords is a method of predicting the potential search queries of clients and candidates.
It is therefore essential that recruitment agencies avoid the obsession of ranking a keyword alongside the term ‘recruitment agency’, as it is near on impossible to outrank many of their competitors.
Instead consider location specific search queries or consider searches that avoid predictable keywords, terms and phrases.
SEO strategies are now perhaps more significant, with industries experiencing growth and more jobs becoming available. This in turn makes attracting unique candidates much more difficult, especially when competitors are in the same race.
It is integral that companies show clients that their website ranks high for certain keywords. This highlights the fact that they are able to attract the best candidates and the candidates that they need.
Ultimately, the key is to reassure clients that you can attract and pull the right talent for the right role.
The Technical Resources Blog 